The iconic American brand Sea Ray announced yesterday its participation in this year?s Cannes Yachting Festival, where the shipyard will unveil the L CLASS.

Named the L 650 FLY, the yacht will be on display at the show and will then remain in Europe for few months, as a demo unit at the newly opened yacht center on the French Riviera.

This latest announcement marks the start of a new chapter for the brand in Europe, launching a multi-year investment in the region.

Way to go Sea Ray!