The super rich can commission a bespoke home the same way they buy a luxury yacht using the Superhouse brand, according to founder Magnus Str?m.

Superhouse seeks to apply the tailor-made service clients experience when commissioning a luxury "superyacht" to house design. Every element of each house it designs can be specified to the smallest detail, with the brand aiming to provide all services up until completion.

The company was set up to provide a "truly bespoke and unique service in this market segment, rather than just a nice house designed by an architect's practice," said Str?m, who estimates project costs will start at around ?25 million.

"The Superhouse brand exists to create the most beautiful, contemporary, bespoke, luxury private houses. That's it. Nothing else," said Str?m."No commercial buildings, no art galleries, no housing schemes. Nothing but the most exceptional houses."